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Revisiting Authentic Branding – Conference at Copenhagen Business School

Last week I had the pleasure of speaking at a conference at Copenhagen Business School(CBS) together with my good colleague and dear friend, professor Majken Schultz. As always it was a great experience to share my theory and experience with an interested and engaged crowd, who were keen to learn more about how to create value in a company by using authenticity to grow a passionate brand.

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19. June 2012 kommentar(er)

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