Review of Den autentiske virksomhed (The Authentic Company)

“Let me tell you straight away. “The Authentic Company” by Nikolaj Stagis is a book of high quality. Both in outside and inside. Here you’ll find more than 300 pages of experience economy and business development in Danish and from a Danish author. The book is absolutely worth reading and even though I have a few points of crituque, it’s overall a very nice piece of work.
21. June 2013 kommentar(er)

Municipality Branding: Lego or Low-taxes?

Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We organized the debate in cooperation with the newspaper Kommunen, which was simultaneously a prelude to a municipalitybranding conference,which is held at, and in collaboration with, the Danish Chamber of Commerce on October 30th.

Læs mere…

20. June 2013 kommentar(er)

Tags: Company | Lego